Notifications are one of the easiest ways to increase trust, capture more leads, and improve conversions on your website.
With just a few minutes of setup, you can start displaying attractive notification popups that show visitors activity happening on your site.
This guide will walk you through the entire process.
What is Notifications ?
Notifications is a marketing technique that shows visitors that other people are interacting with your business.
Examples include:
- Someone just purchased a product
- A visitor signed up for your newsletter
- A customer left a review
- A limited-time discount is available
- Live visitor counts
- Countdown timers
- Contact information
- Custom announcements
These small notifications help build trust because visitors see that your website is active. Studies consistently show that social proof and FOMO ("Fear Of Missing Out") can improve engagement and conversions when used appropriately.
Step 1: Create an Account
After signing up, log into your dashboard.
From here you'll be able to:
- Create campaigns
- Add websites
- Design notification widgets
- View statistics
- Manage all of your notifications
Step 2: Add Your Website
Before notifications can appear, you'll need to connect your website.
Navigate to:
Campaigns → Create Campaign
Fill in:
- Campaign Name
- Website Domain
- Time Zone (if available)
Click Create.
Your campaign is now ready.
Step 3: Install the Tracking Pixel
Each campaign includes its own tracking code.
Simply copy the JavaScript pixel and paste it before the closing </body> tag on every page of your website.
Example:
Once installed, your website can begin displaying notifications.
Most websites only require this one installation.
Step 4: Create Your First Notification
Open your campaign.
Click:
Create Notification
You'll see many different notification types available.
Common options include:
- Informational
- Coupon
- Reviews
- Live Counter
- Conversions
- Conversion Counter
- Countdown
- Email Collector
- Request Collector
- Cookie Notice
- Social Share
- Custom HTML
- Video
- Audio
The available notification types may vary depending on your plan and installed plugins.
Step 5: Customize the Design
Every notification can be customized.
Typical settings include:
- Title
- Description
- Image
- Icon
- Colors
- Border radius
- Animation
- Position
- Width
- Display duration
- Delay between notifications
Try to keep notifications simple.
Good notifications are easy to read within a few seconds.
Step 6: Configure Display Rules
Display rules determine who sees your notification.
Common settings include:
- Show on all pages
- Show only on selected URLs
- Display after X seconds
- Display after scrolling
- Show only once per visitor
- Hide on mobile
- Hide on desktop
- Frequency controls
These options help prevent visitors from seeing too many notifications.
Step 7: Publish Your Notification
When everything looks good:
Click Save.
Then activate the notification.
Visit your website in another browser or private window to make sure everything appears correctly.
Popular Notification Types
Informational
Perfect for:
- New features
- Shipping information
- Announcements
- Opening hours
Coupon
Display promotional codes directly to visitors.
Example:
Save 15% today with code WELCOME15
Excellent for first-time visitors.
Live Counter
Shows how many visitors are currently on your website.
This creates confidence and helps visitors feel your website is active.
Reviews
Display positive customer reviews automatically.
This builds trust with new visitors.
Countdown Timer
Ideal for:
- Limited-time offers
- Product launches
- Flash sales
- Webinar registrations
Countdown timers create urgency.
Email Collector
Grow your email list directly from your website.
Offer:
- Discounts
- Free downloads
- Newsletters
- Exclusive offers
Conversion Notifications
Show actions like:
- New customer registrations
- Purchases
- Downloads
- Orders
- Appointments
Visitors naturally trust websites that appear active.
Viewing Statistics
Your dashboard includes analytics so you can measure performance.
Depending on your configuration, you can monitor:
- Notification views
- Clicks
- Conversions
- Campaign performance
- Overall engagement
Use this information to improve your notifications over time.
Best Practices
Keep notifications short.
Use real information whenever possible.
Avoid showing too many notifications at once.
Choose colors that match your website.
Test different messages.
Display notifications only where they're helpful.
Update promotions regularly.
Common Mistakes
Notifications never appear
Check that:
- The tracking pixel is installed correctly.
- Your campaign is active.
- The notification is enabled.
- Your display rules allow the current page.
- Browser cache has been cleared after installation.
Notifications appear too often
Increase the delay between notifications.
Enable frequency limits.
Reduce the number of active widgets.
Notifications cover important content
Move them to another corner.
Reduce their width.
Hide them on smaller screens if necessary.
Frequently Asked Questions
Can I use multiple websites?
Yes. You can create multiple campaigns and connect different domains, subject to your subscription plan.
Can I customize the design?
Yes. Most aspects of the notification—including colors, text, images, size, position, and animations—can be customized.
Does it work on mobile?
Yes. Notifications are responsive, and you can configure mobile-specific display rules.
Can I create unlimited notifications?
You can create multiple notifications within your campaigns. The exact limits depend on the plan you are using.
Can I track conversions?
Yes. The platform includes analytics to help you understand how your notifications are performing and how they contribute to engagement and conversions.
You're Ready!
Congratulations! 🎉
Your first social proof campaign is now live.
As your website grows, experiment with different notification types, designs, and display rules. Small improvements can make a noticeable difference in visitor trust and conversion rates over time.