Learn how to create website notifications, popups, countdowns, review widgets, email collectors, and conversion campaigns with Amplifay.
Welcome to Amplifay
Welcome to Amplifay — the easiest way to add high-converting notifications and popups to your website.
With Amplifay, you can display:
- Sales notifications
- Review popups
- Coupon offers
- Countdown timers
- Email collection forms
- Contact request forms
- Live visitor counters
- Announcement bars
- Floating buttons
- Custom HTML widgets
- Video and audio notifications
This guide will walk you through the entire setup process, from creating your account to publishing your first notification.
What Is a Website Notification?
A website notification is a small message that appears on your website to attract attention, share information, or encourage visitors to take action.
Examples include:
- “Someone just purchased this product”
- “Get 15% off today”
- “Subscribe to our newsletter”
- “This offer ends in 2 hours”
- “24 people are viewing this page”
- “Need help? Contact us”
Notifications are designed to be noticeable without interrupting the visitor’s experience.
Why Use Notifications?
Notifications can help increase:
- Trust
- Click-through rates
- Email signups
- Purchases
- Booking requests
- User engagement
The goal is simple: show the right message to the right visitor at the right time.
Create Your Amplifay Account
After signing up at Amplifay.com, log in to your dashboard.
From the dashboard, you can:
- Create campaigns
- Connect websites
- Build notifications
- Customize designs
- Set targeting rules
- Track performance
Screenshot placeholder: Amplifay dashboard overview
Understanding Campaigns
A Campaign is a collection of notifications connected to a specific website.
Example:
Main Store Campaign
Website: example.com
Notifications:
- Recent Purchase
- Summer Sale Countdown
- Newsletter Signup
- Free Shipping Bar
Using separate campaigns keeps your notifications organized and makes analytics easier to understand.
Create Your First Campaign
Go to:
Campaigns → Create Campaign
Enter:
- Campaign Name (for example: “Main Website”)
- Website URL (for example:
https://example.com) - Timezone (if available)
Click Create Campaign.
Your campaign is now ready.
Screenshot placeholder: Create campaign screen
Install the Amplifay Pixel
Every campaign includes a unique tracking pixel.
This small JavaScript snippet allows Amplifay to display notifications on your website.
Installation steps
- Open your campaign.
- Copy the pixel code.
- Paste it before the closing
</body>tag on your website. - Save your changes.
- Refresh your site.
Example:
Screenshot placeholder: Pixel installation screen
Verify the Installation
After adding the pixel:
- Open your website in an incognito/private window.
- Visit a page where notifications should appear.
- Confirm that the notification is displayed.
If nothing appears:
- Make sure the pixel is installed on the correct website.
- Confirm the campaign is active.
- Check that the notification itself is enabled.
Create Your First Notification
Open your campaign and click Create Notification.
You’ll see several notification types, including:
- Informational
- Coupon
- Reviews
- Live Counter
- Conversions
- Conversion Counter
- Countdown
- Email Collector
- Request Collector
- Cookie Notice
- Social Share
- Custom HTML
- Video
- Audio
Choose the type that matches your goal.
Screenshot placeholder: Notification type selection
Informational Notification
Best for:
- Announcements
- Shipping updates
- Feature releases
- Opening hours
- Maintenance notices
Example
Title: New feature available
Message: Try our new AI-powered checkout today.
Keep informational notifications short and easy to scan.
Coupon Notification
Best for:
- First-time visitors
- Cart recovery
- Seasonal promotions
- Flash sales
Example
Title: Save 15% Today
Message: Use code WELCOME15 at checkout.
Tips:
- Use a strong headline.
- Include the discount amount.
- Add a clear expiration date if applicable.
Review Notification
Best for:
- Building credibility
- Highlighting customer satisfaction
- Increasing purchase confidence
Example
★★★★★ “Fantastic service and fast delivery!”
Use real customer reviews whenever possible.
Live Counter Notification
Best for:
- Product pages
- Event registrations
- High-traffic landing pages
This notification displays how many visitors are currently active.
Example:
“28 people are viewing this product right now.”
Use realistic numbers and avoid exaggerated counts.
Conversion Notification
Best for:
- Online stores
- SaaS signups
- Booking websites
- Course platforms
Examples:
- “Emma from Bergen just signed up.”
- “A customer purchased the Premium Plan.”
- “Someone booked a consultation.”
Recent activity helps reassure new visitors.
Conversion Counter Notification
Instead of showing a single event, this widget displays a cumulative total.
Examples:
- 12,450 customers joined
- 8,200 orders completed
- 3,100 downloads
This is especially effective on landing pages and pricing pages.
Countdown Notification
Best for:
- Limited-time offers
- Product launches
- Webinar registrations
- Holiday sales
Example:
Summer Sale Ends In: 02:14:36
Urgency is most effective when the deadline is genuine.
Email Collector Notification
Best for:
- Newsletter growth
- Lead generation
- Free downloads
- Discount offers
Example
Title: Get 10% Off Your First Order
Field: Email address
Button: Unlock My Discount
Offer a clear benefit in exchange for the email address.
Request Collector Notification
Best for:
- Contact requests
- Quote requests
- Appointment bookings
- Support inquiries
Typical fields include:
- Name
- Phone number
- Message
This is an excellent alternative to a traditional contact page.
Cookie Notice Notification
Use this widget to inform visitors about cookies and obtain consent where required.
Include:
- A short explanation
- An Accept button
- A link to your Privacy Policy
Example:
“We use cookies to improve your experience.”
Social Share Notification
Encourage visitors to share your content on social media platforms such as:
- X (Twitter)
Place these notifications on blog posts, articles, and landing pages.
Custom HTML Notification
This is the most flexible option.
You can add:
- Custom layouts
- Embedded forms
- Third-party widgets
- Countdown scripts
- Promotional banners
Use this when the built-in templates are not enough.
Video Notification
Display a short promotional or explanatory video directly on the page.
Great for:
- Product demos
- Welcome messages
- Tutorials
- Limited-time campaigns
Keep videos under 30–60 seconds for the highest completion rates.
Audio Notification
Use audio sparingly.
Best for:
- Accessibility enhancements
- Guided experiences
- Interactive campaigns
Always give visitors control over playback.
Customize the Design
Each notification can be customized.
Available settings typically include:
- Background color
- Text color
- Button color
- Border radius
- Width
- Shadow
- Animation
- Position
- Display duration
- Delay before showing
Match your website’s branding for the best results.
Screenshot placeholder: Design customization panel
Choose the Position
Common positions:
- Bottom left
- Bottom right
- Top left
- Top right
- Top center
- Bottom center
For most websites, bottom right is the safest starting point because it is visible without covering important content.
Set Display Rules
Display rules determine when and where a notification appears.
Examples:
- Show on all pages
- Show only on product pages
- Show only on the homepage
- Show after 5 seconds
- Show after 50% scroll
- Show only once per visitor
- Hide on mobile
- Hide on desktop
Screenshot placeholder: Display rules panel
Target Specific Pages
Examples:
Homepage only
Show your newsletter offer to first-time visitors.
Product pages
Show recent purchase notifications.
Checkout pages
Show trust-building review notifications.
Blog posts
Show email collection notifications.
The more relevant the message is to the page, the better it will perform.
Schedule Notifications
You can run notifications only during specific periods.
Examples:
- Black Friday
- Christmas Sale
- Weekend Promotion
- Product Launch Week
Set a start date and end date so the notification automatically turns on and off.
Screenshot placeholder: Scheduling settings
Publish Your Notification
When everything looks good:
- Click Save.
- Enable the notification.
- Visit your website to test it.
Your notification is now live.
View Analytics
Amplifay provides performance statistics for your notifications.
Depending on your plan, you may see:
- Views
- Clicks
- Conversion rate
- Form submissions
- Top-performing campaigns
Use this data to improve your messaging over time.
Screenshot placeholder: Analytics dashboard
Best Practices
Keep the message short
Aim for one clear idea.
Use real information
Authentic notifications build trust.
Don’t overwhelm visitors
Too many popups can reduce conversions.
Match your brand
Use your existing colors, fonts, and tone of voice.
Test different messages
Small wording changes can make a big difference.
Common Mistakes
Notification never appears
Check:
- Pixel installation
- Active campaign
- Enabled notification
- Display rules
- Browser cache
Notification appears too often
Increase the delay between displays and enable frequency limits.
Notification covers important content
Move it to another corner or reduce its width.
Frequently Asked Questions
Can I use Amplifay on multiple websites?
Yes. Create a separate campaign for each website, depending on your subscription plan.
Does Amplifay work on mobile devices?
Yes. Notifications are responsive and can be configured separately for mobile and desktop.
Can I customize the design?
Yes. Colors, text, images, buttons, animations, and positioning can all be customized.
Can I collect email addresses?
Yes. Use the Email Collector notification type.
Can I schedule campaigns?
Yes. Start and end dates can be configured for time-limited promotions.
Can I track performance?
Yes. Amplifay includes analytics for views, clicks, and conversions.
Final Checklist
Before publishing, make sure:
- Campaign created
- Website connected
- Pixel installed
- Notification designed
- Display rules configured
- Mobile layout checked
- Notification enabled
- Analytics verified
You’re Ready!
Congratulations — your first Amplifay notification is now live.
Start with one simple notification (such as a coupon or email collector), monitor the analytics for a few days, and then expand to additional notification types as you learn what works best for your audience.
For additional help, visit Amplifay.com or contact our support team directly from your dashboard.